The business decision making process is getting harder and more complex in the current economic climate.
There are many factors that lead to good decision making and in overview they include these elements:
Access to advanced information systems
As a very practical resource and reference with comprehensive free downloads and templates I recommend this excellent site which clearly explains decision making in non-technical language and show you how to improve your decision making skills and techniques:
The rest of this page contains a cross-section of surveys and reports by some of leading business intelligence sources.
Full PDF downloads are available on the links shown below.
How dangerous is common sense in the business decision making process?
In "Everything is Obvious, Once You Know the Answer: How Common Sense Fails Us", sociologist Duncan Watts' suggests that in complex situations when it comes to making decisions based on our assessment of future outcomes, we can get it badly wrong if we rely solely on common-sense.
He suggests that because common-sense is largely based on (a) accumulated evidence drawn from past experience, and (b) the assumption that history repeats itself - we fail to understand that in times of great change - such as we are experiencing now, complex phenomena are based on events that never repeat themselves and can't be examined scientifically.
"Once we know the outcome of a situation, we rationalize the reasons why it occurred and convince ourselves that we've learned something from it that we can use in making future decisions. As a result, we give unwarranted credit to such things as experience, intuition, and even common sense."
The intelligent enterprise and the business decision making process
In Dec 2009 the Economist Intelligence Unit published a survey conducted of 200 senior executives from North America, Western Europe and Asia-Pacific across a wide range of industries and company sizes.
A summary of key findings indicates:
The requirement to make decisions is speeding up and yet the process of making these decisions is increasingly centralised with senior executives.
Most organisations admit the need to improve their capacity to make timely, good decisions. And this despite the near universal recognition of the critical importance of actually doing this.
Direct customer feedback via the customer service and customer support functions is regarded as critical to the successful implementation of business strategy, and yet data from these sources if generally ranked as very poor.
Whilst there is widespread - if not universal - agreement for the essential need for timely, accurate data as a key element for making good decisions, this is rarely borne out in formal governance policies to ensure the consistency, integrity and accuracy of the data.