Making tough decisions, implementing change, and telling people that this is the way it is - really isn't the same as giving them the inspirational motivation to accept how things are and getting them to work well.
As Michael Hammer - former Business Process Re-engineering guru of the last recession - now says: "The human side [of change] is much harder than the technology side and the process side. It's the overwhelming issue."
Daniel Goleman ["Primal Leadership"] has eloquently articulated the principle of a style of leadership that resonates with people - that speaks from the heart and offers a measure of re-assurance and certainty of conviction about the direction in which they are being led.
But how you do you translate that into action? How do you actually provide inspirational motivation for people? What are the keys?
Here are a number of perspectives that I feel offer a practical way of providing inspirational motivation:
(1) People will do anything if they accept the "emotional logic" - win the battle for their hearts as well as their minds.
People may rationally understand why you need to implement major change - such as getting rid of people - cutting costs - reviewing and streamlining processes etc - but they won't feel any better about it - they won't automatically buy in to it.
And yet, in tough times people are capable of doing extra-ordinary things and of enduring previously unbearable privations - if their hearts are in it.
Having "their hearts in it" actually means that they are feeling a very deep and powerful emotional connection with some form of "greater good".
It means that they find - or are shown - some element of the mundane, tedious, scary and [in extremity] dangerous situation they find themselves in that transmutes their negative feelings into something positive that is deeply connected with some person, some group, some value or belief -something they hold very dear. This is a big key to understanding inspirational motivation.
(2) The human brain is "hard wired" for survival and self transcendence
(3) People work better together when they are allowed to socially interact with one another and are given supportive attention - "The Hawthorne Effect"
This insight was an unintended consequence of a major research project conducted between 1927 and 1932 at the Hawthorne Plant of the Western Electric Company in Cicero, Illinois.
This research project was not about inspirational motivation but an attempt to examine the physical and environmental influences of the workplace (e.g. brightness of lights, humidity) and later, moved into the psychological aspects (e.g. breaks, group pressure, working hours, managerial leadership).
However, the major finding of the study was that almost regardless of the experimental manipulation employed, the production of the workers seemed to improve! This is called the Hawthorne Effect.
The primary discovery was that the workplace is a social system. The Hawthorne researchers came to view the workplace as a social system made up of interdependent parts.
3 further general conclusions were drawn from the Hawthorne studies:
Individual production is strongly influenced by social factors - far more so than individual aptitude.
Informal organisation affects productivity - there is "a group life" among the workers - and the relations that supervisors develop with workers tend to influence the manner in which the workers carry out directives.
Work-group norms affect productivity - work groups tend to arrive at norms of what is "a fair day's work".
(4) People will respond to their leaders efforts to connect with their emotional side
The late Andy Pearson founding chairman and former CEO of Tricon Global Restaurants Inc. [KFC, Pizza Hut, and Taco Bell] went through a huge change in leadership style. The new Andy Pearson, transformed himself into a new kind of boss who majors on inspirational motivation.
Having carved himself a decades-long reputation of ruthless, hard-nosed, numbers obsessed success in corporate America with companies such as Pepsi Co and McKinsey, he arrived at a personal point of change that he felt has a universal significance…
(5) The need for recognition and approval is a fundamental human drive
Pearson realised [albeit rather late in life in my view!] that the need for recognition and that the need for approval is a fundamental human drive - and key to inspirational motivation.
He was also a big enough man [in my view] to change direction and style almost overnight.
Pearson's own re-definition of leadership is as follows:
"Great leaders find a balance between getting results and how they get them."
(6) The big leadership difference between being tough and being tough-minded
He now believes that it's less important to issue orders than it is to seek answers and ideas from below. He sees his job is to listen to the people who work for him and to serve them. He still believes in firing those who don't perform!
"Ultimately," Pearson says, "it's all about having more genuine concern for the other person. There's a big difference between being tough and being tough-minded. There's an important aspect that has to do with humility."
(7) Work with and through the informal social structures of the workplace.
Katzenbach argues that the key to encouraging people via inspirational motivation has more to do with figuring out how to connect them emotionally to their work than throwing money or promotions at them.
It helps if you're tuned in to using some of the informal aspects of your organisation along with the formal.
It is all to easy for us to fall back on the formal elements that we can control - typical management stuff like changing objectives, changing programmes, changing incentives, changing structures, redesigning processes etc. All of this may change the cost structure and streamline the processes but it won't motivate your people.
Katzenbach highlights the following themes:
"Personalize the workplace"
Make and demonstrate a personal commitment by getting involved and truly understanding what your staff are doing on a daily basis to make the workplace a productive and effective environment. The focus here is on the emotional connection you make with each individual - true inspirational motivation.
"Always have your compass set on pride, not money."
Katzenbach says that an emphasis on connecting with, learning from, and listening to your staff will repay itself many times over. You must value their ideas and their knowledge and have confidence in their ability to get the job done shows that you really care and that they really matter. The little things you do every day and demonstrate through your own behaviors can make the difference in establishing pride throughout the organization.
Get down to the frontline employee and understand how he or she thinks and acts, works, and behaves is critical. Knowing family ties and engaging in community events outside the workplace can also prove enormously beneficial.
"Make your messages simple, direct, and meaningful."
When speaking to your staff, make your messages simple, direct, and meaningful. Always clarify what matters and why it matters.
"Find the Master Motivators"
A practical way to do that is to go right down to the front line and find what Katzenbach calls the master motivators who are already recognized for their unique ability to gain the emotional commitment of their people those intuitively provide inspirational motivation - those who intuitively make better use of informal networks and communities of common interest than most good managers do.