People will resist change, and that resistance will be articulated as "why?"
In "Managing at the Speed of Change" Conner suggests that senior management need to prepare very thorough answers to the following questions:
What's wrong with the way we've been doing things?
Why were we doing them wrong before?
What will happen to me?
What can I do about it?
What is expected of me?
What does it mean in my day-to-day job?
What will management or leadership do about it?
If I encounter problems, what do I do, to whom do I turn?
model starts with the premise that "Uninformed Optimism" is always followed by "Informed Pessimism" and humans will choose the comfort of familiarity over the anxiety that comes with the unknown.
Daryl Conner suggests that as we now live in an era of perpetual change and disturbance, we need to expect more change: "we need to stop assuming we are one project away from things settling down."
He says that we focus an inordinate amount of time and energy into trying to make people feel comfortable during a major change - where as the reality is they won’t – dramatic change is uncomfortable.
The leader’s role in change is not to make people feel happy about the change: it’s helping them succeed despite their discomfort. It is not necessary for people to like what has happened to them – it is necessary that they make the adjustments that will help them succeed in the new environment.
In my opinion, this is a deeply pragmatic view that is well attuned to the current climate. I commend this excellent short presentation to you:
Connor's "Response to Change"
Daryl Conner and his team are committed to building their methodology on a strong foundation of research. They've been doing it for more than thirty-five years, and it continues to be a critical element of their approach.