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Change management models

How do they help in the current climate?

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Change management models featured in this site

Kurt Lewin - freeze phases

Force Field analysis -[Kurt Lewin]

Kubler -Ross - change roller coaster

ADKAR - the Prosci change model

Kotter - 8 guiding principles for change management

Beckhard - the change equation

Bridges - navigating the transitions of change

Longaker - the 4 major phases of change

Conner - the do's and dont's of ongoing turbulence




An introduction to change management theories


Here is a brief introduction to the main change management theories mentioned above.




Maturity models


In most organisations the evolution of project management, programme management and change management skills typically lags far behind the development of other capabilities within the company. So the state of maturity to a large degree reflects the prevailing dominant corporate culture.

Where you and your organisation sit on these maturity models is one of the key factors in leading change that will determine your chances of success.

Project management maturity model

Cultural maturity model

Change management maturity model

Business process maturity model




The people aspects of change is the overwhelming issue


Change management models have clearly evolved from the days of Kurt Lewin's freeze phases model which was very much a product and reflection of the industrial age - with the emphasis on command control imposed from the top down.

Similarly, even Michael Hammer - the arch proponent of the process led approach to change and business improvement - revised his opinion.



    “I don't regret saying anything; it's more what I left out.

    In particular, the human side is much harder than the technology side and harder than the process side.

    It's the overwhelming issue.”

    Michael Hammer "Re-engineering the Corporation"



So even Hammer recognised that the people aspects of change are "the overwhelming" issue!

Since Kubler Ross, the concept of an emotional journey through a recognisable path of reactions and responses has been recognised and factored in to all modern models of change management.




Psychological impacts of change and managing the transitions


William Bridges has taken this a stage further with his model that focuses on transitions and the psychological impacts of organisational change and that speaks of developing a culture that embraces change.

Clearly people react at different paces and levels to change and whatever change model is adopted, this needs to be given serious attention.

The Alexander & Scott model illustrates this:



Many of the more recent change management models place great emphasis on the need for determining the need for change, articulating the desired future and the use of some form of transitional model.

In my opinion it is William Bridges - who recognises that it is people who have to carry out change and with his clear emphasis and understanding of what change does to employees [and what they do to the organisation] - who really was the first "management guru" to provide any real sense of the emotional impact of change and what can be done to keep it from disrupting the entire organization.

So in my view, any change management models theories or concepts that directly address the people issues, has particular resonance and practical relevance in the current climate and adds values to our understanding of strategies for managing change.




The programme management based approach to change


In my view the programme management based model that I have detailed in this site addresses all of these critical areas by focusing on a holistic approach that takes full acount of the people issues

The programme processes of establishing a blueprint of the changed organisation, with clearly defined benefits of change and thorough attention to the stakeholder mapping and analysis will facilitate the creation of detailed communcation strategy that addresses key stakeholder concerns.

What is your view re change management models and how they apply to your organisation?




FREE Ebook Download + EZINE



    This 29 page document is a brief introduction to some of the key themes and key points that you need to consider in starting the change process.

    Contents include:

    # 5 Guiding principles to incremental and step change
    # Assessing the case for change
    # The single biggest issue re managing change
    # 8 key strategies for managing change
    # 4 key steps to incremental change
    # How to shape your step-change initiative
    # The 3 Keys to realising the benefits of step change

    For more see: Starting the change process

    Receive your FREE ebook download "Starting The Change Process" and for more on all this together with a timely reminder on related topics subscribe to your E-ZINE NOW.

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Putting all this into practise







Further resources

Change management methodologies




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