An effective leader recognises the
unconscious and unexpressed fears
of his people and does his/her best to address these concerns because he/she knows that by doing so he will have a calmer and more focused workforce.
(4) Recognising the emotional dimension of leadership styles
the content and the style of the leader's communications need to
resonate with their followers’ emotional reality.
Establishing this connections enables the leader to shape peoples sense of purpose and direction and to motivate them to move in a particular direction.
Daniel Goleman refers to this as Primal Leadership, and he asserts that leadership style can impact about 70% of an organisation's emotional climate, and he claims that this in turns drives 20-30% of business performance.
The other 5 factors
The quality of leadership that the change leader provides is one of the top 5 factors that will determine the success of the change initiative.
The other 4 factors are:
(1) Determining that you are embarking on a
that sits outside of business as usual and needs to be handled as a specific initiative.
(4) The extent to which you identify and address the
in your organisation that is required to deliver the step change and the desired business benefit.
Pulling It All Together
By convention we speak of change “management” but the reality is that change involves leadership as well as management. Leadership styles matter, as the primary causes of failure in change initiatives are all people related, and to do with emotions. So change leadership requires some very special qualities in the person[s] leading the change.
How you are as a person is as important as what you say and do.
Major organisational change has a big emotional impact on those people most directly affected by it. The human impacts of change, and the failure of so many organisational leaders to address this, lies at the root of much change failure.
So we can conclude that effective change management can only operate under a style of change leadership that has a strong focus on the people side.